At debtreliefy, we take your privacy seriously. We aim to handle your personal information openly, securely and in line with the law.
This policy sets out how we collect, use, store and share your personal information when you visit our website, complete our debt check, contact us, or otherwise deal with us about debt solutions and related services.
This policy has been written with the following UK laws, regulations and guidance in mind:
- The UK General Data Protection Regulation (“UK GDPR”)
- The Data Protection Act 2018
- The Privacy and Electronic Communications (EC Directive) Regulations 2003 (“PECR”)
- The Consumer Protection from Unfair Trading Regulations 2008
- The Electronic Commerce (EC Directive) Regulations 2002
- The Financial Services and Markets Act 2000 (“FSMA”), where it applies
- Guidance published by the Information Commissioner's Office (“ICO”)
- Financial Conduct Authority (“FCA”) rules and principles, where they apply to introducer and marketing activities
1. Who we are
debtreliefy is a lead generation and introducer business. We give consumers information about debt solutions and, where suitable, introduce them to FCA-authorised debt solution providers and licensed Insolvency Practitioners.
We do not carry out regulated debt counselling, debt adjusting or debt administration unless we are expressly authorised to do so.
Under UK data protection law, the data controller for your personal information is:
B2B Media Ltd (trading as debtreliefy)
Company number: 16967394
Registered address: 128 City Road, London, United Kingdom, EC1V 2NX
Email: info@debtreliefy.co.uk
2. Information we collect
We collect the personal information you choose to give us when you:
- fill in our debt check or any other enquiry form on our website
- contact us by phone, email or live chat
- sign up to receive updates or other services from us
This may include:
- Personal details: your name, address, email address, phone number, employment status and housing situation
- Financial details: how much you owe, how many debts you have, your income, your payment history and other information about your finances
- Technical details: your IP address, browser and device type, how you use our website, and the advert or link that brought you to us
3. How we use your information
We use your information to:
- respond to your enquiry and help you understand the debt solutions that may suit you
- give you information and guidance relevant to your financial circumstances
- improve our website and services
- tell you about relevant updates, offers or changes to our services
Where relevant, we may also use your information to contact you about debt management plans, IVAs or other debt solutions available through the firms we work with.
4. Lawful basis for processing
We process personal information lawfully, fairly and transparently, as required by UK GDPR, the Data Protection Act 2018 and PECR. Depending on the situation, we rely on one or more of the following lawful bases.
Consent
Where you have clearly agreed to us:
- contacting you about debt solutions;
- processing the information in your enquiry; and/or
- passing your details to suitable FCA-authorised firms or Insolvency Practitioners.
You can withdraw your consent at any time.
Legitimate interests
Where the processing is needed for our legitimate business interests, such as:
- running and improving our services;
- checking service quality and compliance;
- preventing and detecting fraud;
- keeping business records;
- training our staff;
- managing and securing our website.
When we rely on legitimate interests, we make sure they do not override your rights and freedoms.
Legal obligations
Where the processing is needed to comply with:
- the law;
- regulatory requirements;
- anti-money laundering rules;
- lawful requests from courts, regulators or law enforcement.
5. Data protection and your rights
Under data protection law, you have the following rights over your personal information:
- Right of access: ask for a copy of the personal information we hold about you.
- Right to rectification: ask us to correct information that is wrong or complete information that is missing.
- Right to erasure: in some circumstances, ask us to delete your personal information.
- Right to restrict processing: in some circumstances, ask us to limit how we use your information.
- Right to data portability: ask us to transfer your information to another organisation in a structured, commonly used, machine-readable format.
- Right to object: object to us using your information for certain purposes, including direct marketing.
- Right to withdraw consent: where we rely on your consent, you can withdraw it at any time.
To use any of these rights, contact us using the details below. You also have the right to complain to the ICO at ico.org.uk.
6. Sharing your information
We may share your personal information with:
- FCA-authorised debt solution providers;
- licensed Insolvency Practitioners;
- compliance consultants and auditors;
- regulators, including the FCA and the ICO;
- fraud prevention agencies;
- technology and hosting providers;
- professional advisers and legal representatives.
We only share your information where we have a lawful basis to do so and suitable contractual and security protections are in place. We do not sell your personal information to unrelated third parties.
7. Cookies and tracking technologies
Our website uses cookies to make it work, to understand how it is used and, with your permission, to measure our advertising. Cookies are small files stored on your device. You can change your cookie choices or block cookies in your browser settings, although some parts of the site may not work properly without them. Our cookies policy has more detail.
8. Data security
We use appropriate technical and organisational measures to protect personal information against unauthorised or unlawful processing, and against accidental loss, destruction, misuse, disclosure or damage. These measures may include:
- encryption where appropriate;
- restricted access controls;
- secure hosting;
- password protection;
- confidentiality obligations for staff;
- regular compliance reviews;
- secure disposal of data.
We are committed to staying compliant with UK GDPR, the Data Protection Act 2018, PECR and ICO guidance on handling and protecting personal information.
9. Third-party links
Our website may link to other websites. debtreliefy is not responsible for the content or privacy practices of those websites, so please read their privacy policies when you visit them.
10. Changes to this Privacy Policy
We may update this policy from time to time. When we do, we will publish the new version on this page and change the date at the bottom. Please check back now and then to see any changes.
11. Contact us
If you have a question or concern about this policy or how we handle your personal information, or you want to use any of your rights, please get in touch:
By email: info@debtreliefy.co.uk
Last updated: 30 September 2026
